Black Leopard Skincare
Real, good skincare
We had the distinct pleasure of partnering up with one of Australia’s best copywriting agencies Willow and Blake on this project. We provided Willow and Blake the SEO keywords to set this website up with base level SEO. Willow and Blake took that and came back with amazing copywriting that spoke loud and true to the customer, but also kept in mind our SEO needs. This communications strategy has since carried over into social media for Black Leopard Skincare, a standing O for the Willow and Blake team, outstanding work.
Real, good subscriptions
Whilst we are in love with the design, look and feel of this website, the real pearl is in the subscription. Black Leopard Skincare originally had a nice functioning eCommerce website but came to us wanting to update this to be more in line with how consumers are shopping online today. It’s called convenience, and for us fellas who need help (which is most of us), this site needed to be a simple, click, pay and products arrive each month.
Real, good offers
We created the ability for customers to choose between different subscription offers and added the extra functionality to be able to add more to your order if needed. This proved to be quite tricky, but the team was able to manage this and now, Black Leopard customers can select a pack and add the extra items they want. Customers can also shop product by product, as we get it, some guys don’t like commitment, so this eCommerce store allows for more than just subscription purchases.
Real, good tips
Black Leopard Skincare is made by men for men, to help men understand the ‘taking care of yourself’ landscape. That landscape is, us guys don’t know too much about skincare and are afraid to ask. To combat that, Black Leopard has created a set of ‘how to videos’ to help explain how to use their products and what they are good for. This website is about selling the product, whilst also letting guys know it’s ok to care about how your skin looks and here’s how to make sure your skin is always delivering on its A-game.
Black leopard Skincare
Visit the site- Redesigned the website using best UX practices.
- Redeveloped the website using best practice SEO, SEM and Development standards
- Generated a SEM campaign with both a high click through rate and high conversion rate.